And I’d pay for it-if it was implemented in a cool way. From what I can see, the market-long ago-decided that a powerful controller/keyboard, and nowadays coming with great media organizing schemes, sequencers, arps and CV ports, is, in fact, worth $600-$800, because that’s what people are paying for them.įurthermore, because I definitely want Arturia to make such a beast, I surely want to message to them that I, at least, see a great value in it. Would I like to have to spend less for such technology? Well, sure! But I recognize that in order for these companies to see it as worth it to produce this type of gear, they need to be able to charge whatever the market decides is their “value”. Look at it this way: for better or worse, and for many years now, companies like Arturia/Novation/NI have been able to get consumers to spend $600-$800 for keyboards that are nothing more than controllers firstly for their software, and secondarily functioning as a universal controller for other VSTs and DAWS. Where my eyebrows raise a bit on your write-up is your desire (expectation?) that you’re somehow gonna be able to find some type of new multi-synth voice keyboard/synth/controller for between $700-$1000. And so while you’re at it, add some type of audio interface to that in order to get the sounds from said computer out to your monitoring system-whether that be in your studio or on stage. Analog Lab/V Collection are completely software instruments, meaning: they need some type of host computer on which to run. In answer to your first question, the answer is a definite No. What does everyone else think? Should Arturia build a V Collection Keyboard? I’d happily pay for one of these, and I’m such a fan of the V Collection that if/when it first came out it was just a little too rich for me, it’s one of those things I’d save up for in order to buy, I think it would be that cool! This would truly be a win/win for Arturia and musicians around the world. It would make V Collection a truly grab-and-go solution to all gigging musicians out there who wanted to add all these wonderful vintage synths to their sets. if you wanted to spend no more than $600, and/or you were short of space, then you’d get the software if you were ok with spending $X000, and your studio was more expansive, then you’d come up to the full keyboard version.) The Keyboard would always be updatable (yes/no? Maybe?) so it could always keep up with updates to the V Collection. You could charge a nice premium for the advantage of being able to enjoy V Collection all on one Keyboard, and in so doing, you’d insulate Arturia from one product canabalizing from the other: I’d bet that both the software and the full keyboard versions would each have their own distinct audiences (i.e. So, why doesn’t Arturia take a cue from Akai? Take a nice keyboard, infuse it with a powerful CPU, good enough to run the V Collection, festoon the keyboard with a good amount of control knobs to map enough functions from each VST to make each use of each VST satisfying, and in so doing you would release all users from the Tyranny of the Computer? I have come to understand that this present paradigm that we music makers have been in for the last 20 years (using a mouse-in a DAW-to make music) truly sucks! For me, at least, nothing beats the satisfaction derived from Knob-per-function, whether we’re talking about that knob being on a mixing desk, or-you guessed it: a Synth. V Collection awakened my ongoing love of vintage-style synths, and the sounds of the VSTs and their presets is truly amazing.Īnyone who knows me also knows that I strive-whenever possible-to break free from a Computer/DAW.
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